My Resume

Experience

Senior Product Marketing Manager

Waterloo, Ontario

My scope of work includes all GTM planning, execution and follow-up for Axonify’s product suite, verticals and AI offerings. In addition, I also manage our competitive intelligence program, and all aspects of partner marketing for our strategic partnerships.
Proven Product Marketing Leadership by successfully bringing to market the acquisition of Nudge, and building new story and product positioning to support a much larger solution.
Product marketing lead for Axonify’s March 2023 brand and product relaunch. I built all of the product messaging and in-market story to support the launch, and post-launch initiatives.
Successfully re-launched competitive intelligence program to entire company with goal of increasing usage of competitive information and tools. This has been successful as competitive tools are at their highest usage rate in company history, and more in-deal requests are being fulfilled and completed.
Launch of new strategic partnership with Achievers to many customers and full enablement package to support in-deal conversations.
Leading a full partnership story GTM plan relaunch to support an expanded focus

Partner Programs Manager

Waterloo, Ontario

Strategic leader for Axonify’s partner marketing and communication programs. Additionally I build the partner enablement program.
Demonstrated product marketing leader through building Axonify’s integration story and program for several partner integrations including SAP, UKG, Zebra, among others. These programs were successful in helping to close multi-million and Axonify's biggest deals.
Proven influencer in launching new marketing and enablement platform (Seismic) to entire company and partner network. This has transformed Sales’ team agility and has been successful with a 95%+ participation rate.
Executed several large international virtual events across multiple timezones and countries for partner resellers. Achieved 90%+ satisfaction rate amongst attendees.
Executed successful co-marketing campaigns for partner resellers resulting in achieving above target MQLs.
Demonstrated creativity by running with new ideas to make partner program engaging such as building custom videos, graphics and ensuring a message of partnership and empathy comes through in every communication.
Working with partners on their overall sales strategies in their market and ensuring different international differences are accounted for.

Program Manager

Waterloo, Ontario

Lead development of go-to-market programs for product launch, try and buy, product awareness, partner product, product sponsorship, and event programs for enterprise content, experience content and analytics SaaS offerings.
Analyze campaign results to help develop new strategies to increase impressions for field marketing and event campaigns
Develop and build product assets & messaging that communicates features and benefits for customers and partners.
Build and execute enablement programs for sales and partners.
Lead cross-functional customer journey campaigns to ensure that the correct messaging is built. This has led to a 26% increase in lead-generation from FY18 Q3 to Q4.
Lead strategy and development of state-of-the-art sales enablement portal to allow for strategic development of customer centric content.
Special projects as required such as developing product presentations for c-level executives that have been seen by thousands of customers.

Creative Project Manager

Waterloo, Ontario

Lead project and program manager for company-wide rebrand. This included leading development of visual look, brand voice, and overall corporate messaging. Additionally, responsible for overseeing delivery of every asset for this project.
Built brand enforcement processes that are followed across the company, while acting in brand compliance role to review and approve assets.
Demonstrated project management skills through leading creative development of visual assets for web, social, print, video, collateral, events, and executive deliverables.
Lead team of designers and copywriters on asset development, and delivered these assets on time and with the highest quality.
Was responsible for overseeing and delivering assets for OpenText’s executive level priorities which included the company’s 25th anniversary celebration, hosted events such as Enterprise World 2016 & 2017, and umbrella level corporate messaging assets.
Developed digital asset management standards and managed the entire system to ensure compliance with website standards and that assets were optimized for search engine optimization.

Creative Project Manager

Waterloo, Ontario

Managed customer SEO rankings by building keyword strategies, developing SEO friendly content, creating social media posts, and developing strong domain authority for the customer’s site.
Worked to web-optimize customers’ sites, this included re-writing copy, analyzing technical aspects of site such as page-load speed and keyword strategy.
Managed and developed company social media strategy, which included developing corporate posts and visuals.
Strategic leader for company who developed business, sales, marketing, and management strategy.

University of Waterloo

Honours Bachelor of Arts and Business, Marketing Specialization

Graduated with a dual degree of Honours Arts and Business and Social Development, specialization in marketing.
Business courses included brand management, services marketing, digital design and international business.
Featured student for both the Arts & Business and Social Development Studies programs at the University of Waterloo for the 2013 – 2015 academic years.